| SIGG and SGW To Unveil Top 100 Eco-Moments Of The Last Century |
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| Media Release |
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SIGG SWITZERLAND PARTNERS WITH STOPGLOBALWARMING.ORG TO CELEBRATE 100-YEAR ANNIVERSARY. SIGG and SGW To Unveil Top 100 Eco-Moments Of The Last Century...
Truth Be Told 310.550.7200 This e-mail address is being protected from spambots. You need JavaScript enabled to view it (Stamford, CT) January 22, 2007- SIGG Switzerland, the reusable beverage bottle praised for being equal parts performance and style, is turning 100 years old. Founded in Switzerland in 1908 by Ferdinand Sigg, the brand has evolved throughout the century to become one of today’s most innovative, quotidian eco-friendly products. In celebration of this milestone, SIGG Switzerland, along with activist Laurie David’s environmental charity StopGlobalWarming.org, will launch www.sigg100.com, which explores the 100 most significant eco-moments of the past century. From February 11 – April 22, 2008 (Earth Day), SIGG will unveil 10 historical eco-moments every week. Visitors will have the opportunity to chat with other users and vote on the most significant eco-moments for a chance to win a trip to Jack Johnson’s Kokua Festival in Oahu, Hawaii. Visitors to www.sigg100.com will also have an opportunity to chat directly with environmental activists through SIGG Switzerland’s bi-monthly Q&A series. Chat hosts include Academy Award winning producer and author Laurie David; acclaimed actor and environmental enthusiast, Ed Begley Jr.; The Oprah Winfrey show and NBC Nightly News environmental contributor P. Simran Sethi; Founder of EcoFabulous.com and Domino Magazine’s eco-editor Zem Joaquin; and Executive Director of Healthy Child Healthy World, Christopher Gavigan. Laurie David will kick off this Q&A series on February 12th at 2pm PST. Those who frequent the site will have the opportunity to win a free trip to Hawaii to attend the two day Kokua Festival with accommodations provided for by Waikiki Beach Marriot Resort and Spa. The 5th annual Kokua Festival will be hosted by Jack Johnson on April 19th & 20th and is a green event celebrating music and Earth Day. About StopGlobalWarming.org Stop Global Warming was founded by Laurie David, Robert F. Kennedy, Jr. and Senator John McCain as a non-political effort to bring all Americans together in one place to confront the critical issue of global warming. With the support of leading scientists, political, corporate and religious leaders, prominent Americans and concerned citizens, the Virtual March is a way to come together, to make voices heard and demand that leaders freeze and reduce carbon dioxide emissions immediately. With just a click of the mouse, Americans of all faiths, races, cultures and political affiliations can log on to www.StopGlobalWarming.org, and join almost a million Americans as they march, virtually, across the country. About SIGG Switzerland SIGG was founded in 1908 in Switzerland, where it remains a must-have water bottle. It launched a subsidiary in the United States in 2005. SIGG bottles are designed and manufactured from a single piece of pure aluminum, giving them a uniform, seamless construction and making them 100% recyclable after years of being reused. A solvent-free, eco-friendly powder-based coating is baked onto the exterior of the bottle, creating the brilliant exterior. The interior of the bottle has a water-based, non-toxic coating that is baked into the walls and remains flexible and crack resistant throughout the life of the bottle. The finish of the liner helps to protect the user from bacteria and mold growth. The lining is neutral and resistant to fruit acids and energy drinks, so your drink will taste like your drink, every time. SIGG bottles exceed FDA requirements, having been independently tested to prove 0% leaching. SIGG bottles are a perfect fit for every member of the family, with over 100 unique designs. Visit www.mysigg.com to learn more about the “World’s Best Water Bottle.” |