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New York, NY, June 5th, 2008 – My'It'Things (http://MyItThings.com) an online platform for user generated fashion and trends, announced today the launch of its June/ July GREEN Contest. Starting today, in conjunction with the World Environment Day, My'It'Things will plant 10 trees for every green article submitted through its website, with a goal of planting ten thousand trees. By partnering with Trees for the Future, My'It'Things hopes to increase environmental awareness among its large community of trendsetters and consumers.
 
In a contest titled "GREEN is the new BLACK", bloggers and writers are invited to submit articles on green fashion, organic beauty products, eco-friendly gadgets and sustainable home design. Readers will vote for the Top 10, which later will be judged by a panel of green experts: Renee Loux, TV show host of It's Easy Being Green & award-winning author, Mark Spellun, Founder & Editor-in-Chief, Plenty Magazine and Josh Dorfman, green entrepreneur, media personality & author of The Lazy Environmentalist. The winner will be awarded $1,000 Grand Prize. To submit your article, please visit http://MyItThings.com/contest/14/green.

"We are thrilled to announce our GREEN initiative," said Yuli Ziv, co-founder & Editor-In-Chief of MyItThings. "As a leading user-generated trends publication, we feel obligated to educate the next generation of eco-conscious consumers. Encouraging our users to create content on green products and trends definitely contributes to this process. "

About Trees for the Future:

Since 1989, Trees for the Future has been helping communities around the world plant trees. Through seed distribution, agroforestry training, and our country programs, we have empowered rural groups to restore tree cover to their lands. Planting trees protects the environment and helps to preserve traditional livelihoods and cultures for generations. Our mission and history demonstrate how dedicated we are to sustainable agroforestry.  Learn more about Trees for the Future by visiting http://www.treesftf.org

About My'It'Things:

My'It'Things (http://MyItThings.com) is an online platform for user generated fashion and trends. It offers the fashion conscious crowd of bloggers and trendsetters a chance to turning their opinions into tomorrow's trends. Users are able to create and share blogs, favorite products, wish lists, videos, design portfolios and more. By creating an attractive, magazine-like packaging for the best contributed content, My'It'Things instantly provides the creative talent exposure to the eager and like-minded readers and followers. MyItThings.com was developed by NYC based 2BrainsMedia.

http://www.myitthings.com/