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Kolkata, India :- Use of diversified, handcrafted, Jute products, being eco friendly, trendy and cost effective for hotel properties, have taken the leisure and hospitality sector by the storm, says, Mrs. Ruma Dutt, founder of Indexpo Corporation, (www.juteslippers.com) the Calcutta based entrepreneur, while launching her yet another new line of product in Jute, in addition to her existing product range of Jute Slippers, Mats, Coasters etc.

A pair of handcrafted jute slippers, she says, will, in the first instance, leave an impression as to the hotel property’s Eco friendly attitude and these slippers, being trendy, having ethnic looks and capable of being matched with any sort of costume, can also be treated as a ‘Gift’ to the guests as a welcome gesture.

This in turn will definitely arm the hotel property to gain a tremendous intangible and also a marketing tool for the property. Jute Table mats, coasters in ethnic designs will also provide a totally different look to its restaurants and dining places, which will also vouch for the Eco friendly attitude of the hotel property, she added.

The new product range includes Jute Table Lamps, Jute Ash trays, Jute Waste Paper Bins, Jute Planters, Wall Clocks, Dry Flower Vases, Hanging Lamp Shades, Fruit Bowls, Flower Baskets, Pen Stands, Desktop Holders, Plates, Containers and the like.

The primary raw material, viz., the natural fiber, Jute yarn, which is eco friendly and 100% Biodegradable, coupled with innovative manufacturing techniques have led to, never before thought of, unique and novel usages of this Eco friendly natural fiber.

The manufacturing process of these products i.e., spirally wound treated Jute Yarn with Herbal Extracts as a Binder, has been developed and standardized over years of dedicated Research & Development work, she stated.

The hand paintings on these items by using Non Toxic eco friendly, permanent colors add a touch of ethnicity and class to these products and makes them unique product of this kind. In the process the products get their versatile features like Elegant & Aesthetic, Durable & Light Weight, Washable, Eco Friendly & Bio Degradable, Fire Retardant and Ideal for Interior Decoration, Daily Use and also as Gift Items.

Being hand painted, it leaves a wider scope of customization and personalization of these products, she added. The planters and pots are treated against fungus and bacteria, which are harmful for plants. The high porosity of these products also helps in the natural aeration of soil unlike conventional Earthen / synthetic pots, she emphasized.

One set of these products, like Table Lamp, Waste Paper Bin, Ash Tray, Wall clock, Flower Vase, Fruit Bowl, Lamp shades, Desk top holders having the same type of painting, in every room in a hotel can make the hotel property an ardent supporter of environment at a minimal cost and in the process they can also make the paintings on these products unique to their property, which will add a tremendous intangible to the hotel property,- was her answer; when asked about the hotels’ benefits for using these items.

The lover of environment stated that this was her way of letting the world know her efforts for its protection. Her entire product line has been showcased in her website http://www.juteslippers.com/  under the product heading ‘Table Lamps’ and ‘Planters, Waste Paper basket etc”.

For details contact:- Mrs. Ruma Dutt, (Owner),

Indexpo Corporation,

1/ 2, Prannath Pandit Street,

Kolkata 700025, India

E-mail: This e-mail address is being protected from spambots. You need JavaScript enabled to view it - http://www.juteslipprs.com/