| About Soak |
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| Media Release |
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Originally created as a care product for knits, Soak™ has since evolved into a premium wash for all delicates, including but not limited to: lingerie, swim & hosiery, cashmere, silk, linen & wool, embellished clothing, workout & yoga gear, hand knits & handmade quilts, baby clothes & blankets, stuffed animals, even your dog! Soak’s™ no-rinse formulation is quick and easy to use for hand-washing (takes approximately 15 minutes), will not leave any soap residue due to the low-suds formula, is gentle on fibers and hands, and leaves your washables clean, soft and smelling great! Soak is available in 800+ stores and online retailers across the U.S., Canada, Mexico, Puerto Rico, Guam, the UK, and Japan, including Freshpair.com here in the U.S. Soak™ is available in four fresh scents (Aquae, Citrus, Flora and Celebration) as well as in Scentless – for those more in touch with their sensitive side. The product’s three size options – Full (425mL), Bullet (130mL) and Mini (6mL) – encompass any budget range from $1.25 for a single/$15 per dozen in the Mini, $16 for the Full-sized bottle, to $29 for the Holiday-friendly Starter Kit. Perfect for at-home use or while traveling, Soak’s™ no-leak packaging and travel-sized Mini’s ensure an incredibly convenient travel product whenever you need that quick clean-on-the-go! Great for the young professional, the fashion design student, the world traveler, the new mom, the on-the-go business executive, the cashmere-clad boyfriend or husband – anyone who owns delicates, Soak™ has an endless variety of uses complimenting just about anyone’s lifestyle. Don’t hand wash? Soak™ is a great option to be used in the machine’s delicate cycle (even in High Efficiency Machines), and can be used as a handy spot cleaner as well. The non-toxic, biodegradable formulation uses no dyes or harsh ingredients (is phosphate-free), rather uses skin-grade ingredients so gentle you could bathe in it. Additionally all bottles are recyclable and printed with a water-based ink for a guilt-free, eco-friendly laundry solution. The brand enjoys a celebrity following as well, as Keisha Whitaker (wife of Forest and owner of beauty line Kissable Couture) says she “loves her Soak!” |
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