| Fashion Means the World |
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| Media Release |
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An environmentally-friendly fashion fundraiser profiting the Miss Earth Australia Foundation and WWFAustralia 6th August 2008 F Four 233 Little Collins St Doors open 7:30pm Featuring Melbourne’s hottest NEW designers and acoustic acts. Eco Girl, Chic Aktivist, Joolz, ethiCooL & Moneypenny. “On 6 August 2008, the Fashion Means the World team will be more than ready to rock. In the heart of Melbourne, five eco-friendly fashion designers will come together to create an incredible runway show proving that being environmentally friendly can be sleek & chic. In addition to the feature fashion show, live entertainment including young and talented music acts and DJ’s will be playing throughout the night. Interactive makeup workshops will also keep you entertained, and both live and silent auctions profiting our featured charities give you the chance to purchase ethical products while supporting a good cause.” Miss Earth finalists Claire Radbourne & Lucinda Smedley are passionate about the environment, and passionate about fashion. It made perfect sense for these two dynamic women to collaborate on an eco-fashion charity event to raise funds for the organisations they believe in. The two students (Claire is in her third year of a Bachelor of Laws, whilst Lucinda is combining a medical degree at the University of Melbourne with naturopathy at the Australian College of Natural Medicine) met whilst on duty campaigning for important causes: tree planting,and talking at schools teaching children about our world and why its so important to look after it. Both volunteer for local grassroots organisations, including Greenpeace, Friends of Merri Creek and Conservation Volunteers. Its clear that these two are on track to make a difference to the world we live in. A great night of fun, fundraising and fashion featuring: Joolz - hand-made accessories using recycled and eco-friendly resources are proof that ethical fashion is the new black: they are worn by TV personalities, musicians, models and many more. Accessories Brand of the Year 07 runner-up & nominee Telstra Business Womens Awards 08 Moneypenny - as seen at Fashion @ Fed Square, their latest range is made from 100 per cent certified organic cotton, is wholly Australian made and operates on a ‘limited run’ philosophy Chik Aktivist - an eco-friendly clothing and accessory business, seeking to be sustainable and environmentally friendly across all their business practices from sourcing to sales Eco Girl - all garments are made with renewable fibres and are all sweat-shop free; they also stock many garments made with organic materials such as cotton, silk and hemp ethiCooL - offers you the chance to buy original, funky fair trade gear that is produced ethically & sweat-shop free. The artisans benefit from your purchase, offering them the chance to build a better future for themselves and their families. Tickets are available via Sticky Tickets – jump online at www.myspace.com/fashionmeanstheworld to purchase. Your ticket includes a guest pass to see Hopscotch Film's upcoming release, Garbage Warrior at the Kino Cinema. (Discounted Earlybird tickets available until Mon 21 July). We look forward to seeing you there! Thank you to our sponsors: Hopscotch Films, Jarrah Records, Living Nature, Mother Maria, Tinderbox, MUSQ & Mountain Goat Brewery
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