Greenpeace has challenged Facebook to swear off of coal-fired power by or on April 22, 2011. Greenpeace has been working to get Facebook off coal through a Facebook group. Unquestionably, social media is a powerful way to promote environmental awareness, green initiatives and global change.
"Unfriend Coal" is offered as a reminder that we need cooperation and leadership from corporations, like Facebook. Facebook has great political and financial power, and could be influential in the fight to help to stop climate change.
Greenpeace are asking Mark Zuckerberg and Facebook to sign a pledge with four commitments:
1. Increase use of clean energy now;
2. Develop an infrastructure investment siting policy prioritizing Renewable Energy;
3. Educate your users about Facebook's energy & carbon footprint and need for strong US energy policy;
4. Advocate for clean energy at a local, national and international levels.